Lianjiang factory direct · OEM / ODM for Middle East & Southeast Asia

About Us

A Lianjiang small-appliance factory supplying rice cookers, kettles and components to wholesale buyers in the Middle East and Southeast Asia.

Who we are

BINUO — made in the home of China's rice cookers

BINUO sits in Lianjiang, Guangdong — the town that produces the majority of China’s rice cookers and a large share of its electric kettles. Moulds, components and skilled assembly labour are all within a few kilometres, which is why we can hold delivery dates even through peak season.

We run our own injection molding, assembly, testing and packing shops. The range covers smart and mechanical rice cookers, electric kettles, and the complete set of host components: shells, inner pots, heating plates, control panels and power cords. OEM and ODM are both welcome — our customers are wholesalers, importers and regional brands across the Middle East and Southeast Asia.

As a factory, we would rather explain cost and process than hide them: which configuration moves the unit price, which detail drives the repair rate, which carton design survives sea freight. Nothing is buried in the quotation, nothing is concealed in the inspection report.

What we make

  • Smart rice cookers — 3–5L, digital panel, multi-menu, 24-hour preset, low-sugar programme
  • Mechanical rice cookers — 1.5–6L, single-switch operation, simple and serviceable
  • Electric kettles — 1.0–2.0L, double-wall anti-scald, 304 stainless interior, temperature display
  • Host components — shells, inner pots, heating plates, control panels, power cords, packaging

How we work

Mixed-container trials, OEM branding, drawing-based customisation and container loading supervision. CE, CB, RoHS, ERP and ISO 9001 documentation is ready; we can also prepare SASO / SABER files for Gulf destinations.

BINUO production floor
2016 factory established
500,000 units monthly capacity
4 assembly lines
30+ export countries
100% safety tested before packing
Why buyers stay

Three reasons importers keep reordering

We compete on stable quality and honest communication, not on the lowest possible price.

We know our cost

As a Lianjiang factory we buy molds, heating elements and plastics locally, so our quotation holds for the whole season.

Small orders welcome

New buyers can start with a mixed container or a sample batch, then scale to full containers once quality is proven.

One contact, all items

Rice cookers, kettles, hot pots and spare components can be consolidated into one shipment and one set of documents.

Buyer inspecting appliances
Export markets

Built for Gulf and Southeast Asian kitchens

Large rice portions, high ambient temperatures and unstable voltage are normal in our main markets. Our models are specified for exactly those conditions.

  • 220–240V/50Hz with wide voltage tolerance
  • Non-stick inner pots suited to daily rice cooking
  • Arabic and English manuals on request
  • Carton and label design for local retail chains
See our factory
Inquiry

Work with a factory, not a middleman

Share your target price and volume — we will tell you honestly what is possible.

  • Reply within one working day
  • Quotation with MOQ, carton and loading data
  • Samples available for quality check

We use your details only to answer this inquiry.

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